The icing on the cake is how digital is considered in many Moroccan companies, the residue of the communication budget, completely isolated from the overall marketing strategy of the brand. While the latter already has very powerful tools, arguments and evidence, affirming its primordial and fundamental role in the company’s advertising strategy.
It almost goes without saying that brands have everything to gain through this unique opportunity that digital constitutes, because unlike urban billboards and TV campaigns where the wait time for results is long, digital allows the modification of the strategy in record time, thus minimizing the probable damage.
Unanimously, the Web today is synonymous with immediacy, control of flows and channels allowing immediate interaction with the potential consumer. Via the Internet, a huge amount of data allows you to target and reach individuals who are really interested in your products or services.
The millennium tool allows real-time adaptation to the behavior of your prospects, control of each dirham spent as well as the measurement of the effectiveness of your investments in contributing to the creation of a reputation, an image and capital which develops day after day in favor of your company.
An online advertising campaign, whatever its size and scale, can arouse the attention and curiosity of Internet users, acquire traffic and generate sales, at very reasonable costs.
In most cases it will quickly fall back at the end of the operation and probably never emerge until the next investment for a new campaign.
However, three communication models are required today, the one that we hold (OWNED), that we conquer (EARNED) and that we buy (PAID).
We cannot neglect the power and effectiveness of purchased media, however what is interesting and beneficial for the development of the brand is the expectationion earned and earned through a contagious digital experience.
Acquiring a prominent, effective and profitable presence on the internet is the goal of any good manager who is aware of the rapid changes that await his company’s environment.
How many times have prospects responded to us, “Yes we have a Website and a Facebook Page! », however as soon as we examine their devices, we notice a very limited and poorly engaged audience with poor interactions achieving no impact. Generally the results of these unthought-out actions are often disappointing, and the tools will never make you a 2.0 brand, on the contrary without a strategy they can prove useless or even counterproductive. Captivating your audience, maintaining your image, and naturally extending your online reputation is much more complicated.
It is better to surround yourself with digital communication advisors and in particular to enlist the services of a web marketing consulting agency which will save you a lot of time and money by avoiding irrelevant investments in very expensive platforms which generate no added value.
A recent study by Capgemini Consulting showed that the most digitally mature companies have, on average, 26% higher profitability than their counterparts in the same sector, as well as 9% higher turnover.
A real opportunity to seize, especially in Morocco where online advertising costs, despite their continued rise, still remain affordable.
To exist today in this multitude of complex content relating to the web and particularly in the constant din of social networks, it is absolutely necessary to define a real digital strategy which is based on the study of your target, their expectations, your positioning, your added value, your objectives, as well as a benchmark of your competitors in terms of presence foxgloves.
Which will indeed allow you to draw the most effective work road map, by implementing a clear, original and innovative digital project, at which point you can show your vision, highlight your ideas, your thoughts as well as the particularity and usefulness of your products. Thus your brand will gradually establish and develop a real relationship of trust with its audience and its community, which once established will turn to it to discover, learn and be entertained.
Digital still contributes 2.3% of the National GDP and have a digital strategy today is no longer a luxury, but an essential step towards the development and success of your business.
Your potential customers are now permanently multi-connected, today a third of searches on Google are carried out from a smartphone, it is therefore necessary to ensure consistency and continuity between different media and screens.
Nevertheless, the digital ecosystem is continuously evolving, and we must therefore demonstrate agility to continually progress.
