“In 10 years of existence, the WEBEUZ agency has met various challenges, designing innovative solutions such as Myads, the 100% online digital agency, Hotleads, the pioneer in the use of intelligent callbots & chatbots activated by AI, as well as Ohmylead Business Intelligence software ranked among the TOP 20 most innovative tools in the world in 2021. Today, Ohmylead is used by digital agencies from all over the world as a white label, which is a real source of pride for us. This international recognition demonstrates the quality and innovation of our products and reinforces our pride as a Moroccan company.”
At the end of the 19th century, John Wanamaker, one of the pioneers of marketing in Uncle SAM’s country, bitterly lamented: “Half of what I spend on advertising is wasted. The problem is I don’t know which half.” This quote reflects the challenges marketers faced at the time, as they lacked an accurate way to measure the return on investment (ROI) of their advertising efforts.
What is shocking in this litany is that this sad reality still persists today, despite all the technological advances, as well as the exploitation of Big Data which makes it possible to measure the return on investment (ROI) of our digital advertising investments! Hubspot reminds us, moreover, that 92% of marketing departments remain blind as to the ROI of their digital campaigns.
More than 100 years later, and in a completely digital world, companies compete on budgets and strategies to attract qualified leads, who will be the customers of tomorrow. Except that despite all efforts, it remains almost impossible to distinguish the best leads from the least, during campaigns, although it is easy to do once the advertisements are closed. The difference between the two amounts to hundreds of millions wasted! Because what sets one campaign apart from another is the ability to detect the best channels, along the way, in order to direct budgets towards the most profitable channels in real time. And that’s where it all comes down to it!
Campaign Scoring, the result of 10 years of research and development at Webeuz
In 10 years of existence, the R&D laboratory of the WEBEUZ agency has examined thousands of scenarios and as many questions that came up, each time, during lead generation campaigns, in order to understand, but above all to master the question of campaign scoring, in real time. The result was the development of a revolutionary method, making it possible to find the perfect balance between quantity and quality, to align marketing and sales efforts around a common indicator, capable of instantly optimizing marketing expenses, thanks to the identification of the best sources of lead acquisition.
In addition to this source of relevant data, this approach has a not least complement: the speed of contacting leads! It also plays a crucial role in the success of lead generation campaigns, something confirmed by a study conducted by InsideSales.com, indicating that leads contacted within 5 minutes of their submission are 100 times more likely to be converted into customers than those contacted after 30 minutes.
HotLeads: Our call center powered by AI and marketing automation for optimal lead qualification
At WEBEUZ, we understand the importance of this speed and do everything we can to contact leads as quickly as possible, thanks to our integrated call center which also ensures the quality of lead qualification, in order to guarantee maximum useful information to salespeople, who will concentrate more than on their primary mission: converting prospects into customers.
Because yes, the problem of unqualified leads is a dangerous limit to monitor closely. Supporting figures, Hubspot revealed that nearly 75% of leads sent to salespeople are unqualified. A statistic corroborated by Marketing Sherpa which found that 67% of lost sales are due to poor lead qualification.
To face this challenge, WEBEUZ has made the bold choice to invest in innovation, by equipping its call center with the most advanced marketing automation and artificial intelligence technologies, in order to address issues of lead scoring and qualification, to offer its customers an unparalleled experience.
We take care of leads, from their first contact, and support them proactively until their meeting with our clients’ salespeople. Thus, we are able to refine the messages and adjust the actions of their sales teams, in real time, to guarantee an effective acquisition strategy.
The WEBEUZ agency, the international reference in lead generation for guaranteed ROI
In summary, WEBEUZ’s approach is based on two essential pillars: campaign scoring to maximize ROI and the speed of calling leads to increase the chances of conversion. This combination helps deliver high-performance lead generation campaigns with a direct impact on client revenue.
Don’t let half of your advertising budget evaporate without getting the results you want. To find out more about our expertise and how we can support you in your customer acquisition strategy, do not hesitate to contact us at https://webeuz.com/contact
